SEO Services | SEO Consultant | Website Design

Google Global Demo – Check Global Rankings with Google Global Add On

Admin — Tue, 08 Nov 2011 00:35:47 +0000

Here is a great tool for seeing how different search looks from different countries, cities, or regions all over the world. In this video we will show you how people only 40 kilometers away see a completely different search for the term we used in this video.

This addon will allow you to search as if you were somewhere else in the world. This is specifically useful to companies that sell products internationally, or have multiple territories that they conduct business in. It is also useful for SEO companies that work for different clients all over the world.

If you enjoy the video, please leave a comment below.

Get this addon for Firefox here

Organic Click Through Rates From Positions In Google.

Admin — Wed, 26 Oct 2011 23:12:54 +0000

As you can see from the image above, the position you have in Google for the keywords you are after have a very significant impact if you are in one of the top 3 positions for the phrase.

It has always been my advice to my SEO clients that while it is nice to be ranked for a major keyword in one of these positions, if you build your whole seo strategy on ranking for a few terms, then you are destined to fail. Here is why:

Google will run an update that may juggle your very few ranking keywords right out of position
In the short term while you are trying to rank these “juicy keywords” you will not have any traffic
95% of all search performed on the internet is done in “longtail keyword phrases” and not these juicy keywords.

For that reason I recommend that you rank for hundreds, if not thousands of long tail keywords as opposed to a handful of highly searched keyword phrases.

You know what they say…

It is better to have 1 % of 100 peoples efforts than to have 100% of your own.

This applies to keywords and ranking in the engines too. It is better to have 1-5 visits per month per long tail keyword phrase and be ranking for hundreds or thousands of these terms, than to rank for 1 that gets hundreds or thousands of searches per month. That way you are leveraged and updates that Google makes will likely impact your rankings very insignificantly as some may drop and some may rise.

Having all your eggs in one basket is a very poor SEO strategy.

Having said all that, it is also important to know that by ranking for hundreds or thousands of long tail keywords, it will make it that much easier for you to rank for these juicy keywords too.

Imagine for a minute that you have 400 long tail keywords ranking and a common denominator in these keywords is one short tail keyword phrase. Google then is going to increase your relevance to the short one because of all the ranking efforts you have put in to the long tail ones.

Yes, get ranked for the juicy keywords, but in order to do that, you must rank for a ton of other long tail phrases first.

Facebook Introduces Timeline

Admin — Tue, 27 Sep 2011 16:59:23 +0000

For most users in Facebook, September has been a crazy month. Why? Well, aside from the minor reconstruction of their website where most users find to be a constant surprise and a nuisance for adjustment, Facebook started becoming a conjoined Twitter and Google Plus. It was as close to a rollercoaster ride as it could be within the biggest acclaimed social media network.

Just recently, Facebook launched another one of its recent repackaging, the timeline. Facebook timeline will be fully released to public viewing and enjoyment on the 3rd of October.

If you’re pretty comfortable with how facebook has been working since you started joining the famous site, embrace yourself to a new format which will not only feature your latest comments, status likes, uploaded photos, photo and video shares but also your history on your profile page. Close to being a blog page, everyone will be able to enjoy their facebook history through a new profile page format.
If you’re wondering how Facebook is going to integrate the blog format to everyone’s profile page, here is a video link featuring their newest addition to their famous site, the timeline:

If you’re starting to acquire butterflies in the stomach because of this new feature and you can’t wait for the day when Facebook will fully launch the latest repackaging on your page, well, worry not because there is a way to grab hold of the newest look for your profile page. Watch this video and follow the steps to achieve a new look on your page a week before everyone does:

+1 Button for Adsense: The Impact of Social Media to Your Click Through Rates

Admin — Tue, 27 Sep 2011 16:54:21 +0000

Yes you heard it right, Google will start to integrate its +1 button on its Adsense ads for contents and mobile banners starting this October of this year. That Is few days from now; we will start to experience how it will change the click through rate of our Adsense ads.

Basically, if you are a blogger who earns through the Adsense affiliate system, you might be asking yourself how to make your blogs viral to get an amount of traffic that can increase your CTR rate. The +1 button for Adsense, then, is Google’s answer to that.

+1 button will not only serve to make your contents and blogs viral, but also the ads shown on it. Yes, your ads will also become viral with +1 button. The image below will show you a sample of how an ad banner will look like with +1 button on it.

It is pretty cool that when somebody notices an ad in your site and +1’ed it, he or she will get to recommend it with his or her circle of friends. His or her avatar will appear when a friend of his or hers will see the same ad she +1’ed.

Ok so here’s the catch, each +1 on your ad is not counted as a clicked ad. But it will serve to determine which ads are highly recommended, suitable and relevant to your page. After all, friend recommendation is a very powerful tool to hook potential buyers, and +1 button is a perfect bridge to connect the gap between ads and content. Displayed ads will no longer be a mere ad, but will be seen as endorsement. When a friend or a connection endorses it, the ads become more powerful and the probability of click through rate will be much higher. Its is again the power of social media.

First Time Website Owners Mistakes

Admin — Tue, 27 Sep 2011 00:33:53 +0000

If you are a web designer then you are probably going to relate to this article quite a bit. If you wish to point your clients to this, or republish this article on your site, please do, but make sure there is a link back to this article on our site.

The biggest mistake I see first time website owners make is wanting to overtweak and modify their sites well beyond anything that will be of benefit to the website owner.

Here is a common scenario:

Company hires web company to build website.

The website company makes proposal outlining website, content, and goals of website, and deliverables of performance of website.

After the website is built, be aware that almost all people that are having their first website built will want to modify the site over and over again trying to make it perfect.

They usually want to try and modify the site to the exact way that they are happy with it in their own eyes. This is a mistake, because quite often what the owner of the website likes, and what the people that visit the site want are 2 completely different things.

Let me make this clear.

There is no such thing as a perfect website.

You may look at one of your competitors sites, and think wow, they have really nailed that, and it looks just wonderful. However, in the back end of the site, what you may not realize, is that although it is visually appealing to you, the conversions on that site are horrible. Also maybe this beautiful site has no traffic. The website is in a ghost town where nobody visits.

At the same time you are thinking this, that exact same competitor of yours could be looking at your site thinking the exact same thing. In fact it is a lot more likely than you think. It happens all the time.

There are really only a few things that are important about having a website.

1. Have one.

2. Make sure it is not butt-ugly

3. Get traffic to website

4. Convert traffic into customers.

Everything else is really insignificant, and if you want to be cost-effective with your online marketing presence, do not spend major dollars on tweaking a site until you are happy with the looks.

Here are some changes that customers feel are necessary that really are not:

1. This image should be replace with that image

2. These words should be changed.

3. This layout should be changed.

There are a lot more too, but I want you to understand this. We are not saying that some of these changes are not correct. What I want you to think about is, what is the basis of these changes? Is it to make you more comfortable with the site? At what cost is it worth it to stop modifying and start driving traffic to the site?

Changing things on a site is sometimes necessary, but it is more important to get the site up and live, and traffic to it. Then you have metrics to measure the success of a website. If you spend thousands of dollars on a website, and keep on tweaking it before you even have traffic, you are throwing money out the door.

Only, and only when you have traffic can you measure the conversions on the site to know what is working and what is not working. Here is a secret. Get your site up and make sure it is free of grammatical errors and that it is not ugly. That’s it.

Then monitor traffic, conversions and other data as you have data to measure.

Then, and only then, do you have the correct information to decide on how much budget you need to modify the site to make it perform better. Trying to make a site perfect before measuring traffic and conversions is really a waste of time, and like trying to learn to run before you walk.

The only exception to this rule, is if you are using a pre-tested template or theme that has conversion data, and even then, more conversion data is needed on your particular site to see how your industry responds to that template or design.

So here is a tip for new website owners. Save your money by getting your site up with as little modifications as possible initially. If you have hired a good web marketing company, then this initial design should work and convert right out of the box. Then you can invest your money where you should and that is in driving targeted traffic to the website to gain new customers.

If you like this article, please take a second or two to comment below. Thanks!

Social Media Etiquette 101

Admin — Sun, 25 Sep 2011 03:45:14 +0000

The biggest mistakes people make when starting in Social Media are to be too much about their own self or business, and not enough engagement, and encouragement to clearly communicate with your readers.

Here are 10 tips on the proper etiquette when using social media for personal or business branding:

1. Introduce yourself before you add friends. – For all you know, the friend you thought knew you may not know you personally. This is reality. It is best to give an introduction and tell your “friend” on how you met before requesting for “add a friend”.

2. Limit application invites. – Although most of your friends are addicted to the games that’s featured on most social media sites, some of them may not like the idea of your invitation to Mafia Wars and Farmville. This, to them, is spamming.

3. Limit group invites. – Each friend in your list is unique. Bombarding them with group invites that may have no interest of will most likely irritate them.

4. Picture tags. – Pictures that you find funny might come out as offensive to others. It is best to just post it on your wall and let others take the interest of tagging themselves on these photos unless you’re requested to do so.

5. Private conversations should be kept private. – Seriously, private conversations should be limited to people who are concerned with the issue. It may come out as irritating to your friends who sees these on public walls. Understand that social media sites had featured the “send message” for such purpose.

6. Restrain yourself from asking someone to retweet or share your post. – If your friends think that your post is worth sharing, they will do just that without you asking them.

7. Think first before you post. – Although everyone is given the privilege to post what you have in mind, it will be ethical to think first before you click the share button. This tip also applies to drunk posts, tweets and statuses.

8. Avoid using ASCII characters when posting a message. – This will only make your posts incomprehensible and irritating.

9. Do not hoard. – The purpose of social media is sharing of information to everyone.

10. Use your real name. – Remember, friends add you because they know you. Refrain from causing confusion to your friends by altering your name.

Free Social Media Live Training Webinar

Facebook Changes

Admin — Fri, 23 Sep 2011 00:11:46 +0000

Have you noticed that Facebook is starting to look like an incorporated Twitter and Google Plus? Have you perhaps wondered why they have this new look every now and then?

Here are the reasons why social media websites introduce a new look consistently:

The birth of new social media websites
Visibility of advertisements.
Effective advertising.
Easier navigation.
Increase traffic.
Increase profit.

How will this effect the 750 Million Facebook Users?

Just recently, one of the famous social media websites on the internet, Facebook, introduced another major design shift. Here’s what’s new with Facebook and how it will affect the 750 million users:

Subscribe button. – This new button has been added for the convenience of their users to subscribe to feeds of specific friends. This new feature of Facebook will mean less email notifications except for posts from friends you’re subscribed to and a few other essentials.

The List – A famous concept taken from Google Plus, Facebook revealed their own version of listing your friends into subcategories like close friends, family, university people, office mates etc. With this new feature, Facebook users will now be able to filter the news feeds. If they want only news feed from their close friends, they can by just a simple click on the list, and so on. For the users, this may be a good update, since this will show only posts and activities of selected people. This feature hides the cluttering of news feeds from unfamiliar people. But would this update affect the CTR of the Fan page posts? We have yet to see.

News feeds and ticker column. – While the new news feeds replaced the previous version of recent and top stories, the ticker column located at the top right corner of the welcome page features the “what’s happening now” activity of friends. Much to the surprise of the Facebook administration, this caused a lot of negative feedback from their loyal users, most of which details their confusion of the new look.

According to different reviews on the recent repackaging of Facebook, even though Facebook membership is free for everyone, the introduction of the effective advertising will bring forth more advertisements which will eventually result to more complaints from their patient subscribers.

While the Facebook administration insists to the public that their overhaul is for a more convenient design for their loyal users, the repackaging caused a lot of commotion from their users, most of them aired out different reactions of both confusion and admiration.

So for now, we will all have to live with it. Things change, and Facebook is no exception. It is the pioneer of true social media at its finest and when competitors like Google Plus come along and make better user experience, you can bet that facebook will not sit idly by.

That’s my 2 cents.

Protected: Staff Training – Private Post

Admin — Wed, 21 Sep 2011 23:43:13 +0000

Protected: Dentist Website Private Client View

Admin — Wed, 21 Sep 2011 23:06:15 +0000

SEO Case Studies – MyWebMarketingServices.ca

Admin — Wed, 21 Sep 2011 18:07:51 +0000

We are not going to show you the full list of what our site is ranking for, but we thought this would be interesting for our viewers to see.

This is an example of building credibility in your site. Activity on your site, meaning adding content, and offpage backlinks, and other references on social networks over 1 year has put our site on Google’s intense radar. So much that, last week we did a post where we explain how we offer free social media training via live webcasts.

Google picked up that post, and here are the results. If you are searching in Canada for the term free social media training, this is what you will see.

#2 in Canada in only a week!

To top that, if you are in the United States, if you search free social media training, in the same time frame, here are those results:

#4 in United States Search after only 1 week!

So clearly here you see a MASSIVE amount of competition in the search engines for these terms, and us VERY HIGH on the first page within a week.

How did we do it?

Well although it took only a week to do this, the real secret is the activity over the past year. Building your credibility up, via quality posts, and good social engagement on the social networks, and great off page SEO campaigns, the search engines WILL stand up and take notice. Now each time we go after keywords it gets easier and easier, because our site is growing very fast in quality content, and articles that people like to link back too.

That is why a good SEO campaign should be the very first thing you start with a new site.

It is the longest strategy to take hold and work very effectively, so it should be the first one you attack.

We also offer a free webinar that teaches more in depth about what I am talking about here, and will explain many principles to getting better rankings in the search engines.

It is free for you to watch and learn, as we take your hands through this hour long webinar and TEACH you the exact strategies we use for our clients that have helped us achieve over 1000 #1 rankings for our clients, and over 5000 first page rankings for our clients in just the first year of operation.

Free SEO Training